Free digital strategy challenge for artists

30 minute tasks in your inbox for 30 days.
Curated by music industry experts.

  • 15+ hours of assignments to improve your digital presence.

  • Exclusive guest lessons by successful marketers, managers, and experts in music.

  • Access to the Artist Lockdown Challenge community on Discord.

Mark your calendar:
We're kicking off on June 1.

Starting that day, you will get daily assignments directly to your inbox to help you improve your online presence and digital strategy.

You will learn

  • How to get your music out to more relevant listeners

  • How to turn new listeners into fans

  • How to hold fans' attention

  • How to convert attention into revenue

✔ Since the crisis affects us all, this challenge is free of charge.

Brought to you by
industry experts

The Artist Lockdown Challenge is supported by a variety of experts throughout the music business, who will be providing guest assignments over the 30 days.
Their identities will be revealed prior to and during the challenge, over the email list.

  • Bas Grasmayer

Music streaming executive and founder of MUSIC x TECH x FUTURE.

  • Carlo Kiksen

Digital strategist for artists and creators and founder of The Fanbase Builder.

  • More mentors t.b.a.

Join the challenge to hear about them first

All you need to join the
Artist Lockdown Challenge
is an email address.

Starting June 1, you will get daily assignments directly to your inbox to help you improve your online presence and digital strategy.
Need more info before you accept the challenge? Read our FAQ and feel free to reach out.

  • First, sign up here for the daily assignments that start June 1.

Or subscribe to the list directly on Substack.
We respect your privacy. Unsubscribe at anytime.

✔ Challenge accepted! Now, let's dive into our community:

  • Join the Artist Lockdown Challenge community on Discord to connect and network with participants and mentors. You'll find an invite to the community in our welcome email, or click here to check it out before you join.

✔ Welcome to the community! Next, commit yourself to the challenge:

  • Block 30 minutes in your calendar every day in June.

  • Introduce yourself in the community on Discord.

  • Spread the word about this challenge so you can get support from your friends.

✔ All set! You're ready to improve your digital strategy.

We kick off on June 1st

    Frequently Asked Questions

    • What happens if I miss a day? You will have to play a bit of catch up, as the mails we go out every day from June 1. Don’t worry: the tasks should only take about 30 minutes of your time and we’re trying our best to make sure you will immediately see the benefits.

    • Shouldn’t I be learning how to livestream? While you should definitely think about it, we think it’s important to look at that which you have already spent years on building up: your existing online presence. There is a lot you can improve to get your music out to more people, hold on to more people’s attention, and turn that attention and interest in your music into an income for yourself. Besides, with just 30 minutes per task, per day, you will have plenty of time to dive into livestreaming.

    • What guests will be involved? We will keep this secret a little while longer, although it’s hard to contain our excitement. We’ve reached out to some of the best people in our network of professionals across the industry. People who have accomplished a lot and who are worth every second of your time. We’ll announce them as we get closer to launch, so join the mailing list now.

    • Why is it free? Artists are economically among the hardest hit people by the crisis. This challenge is meant to support you. We’re happy to put in the time and effort, and it also helps us get our names out there.

    • For whom is this challenge? The Artist Lockdown challenge is composed for artist and creators who have music as their main form of content. But this doesn’t mean that we only welcome musicians. Even if you don’t create music, you can improve your digital strategy with only 30 minutes for 30 days. We challenge every artist and creator with an ambition to grow their brand, fan base and revenue.

    • How do I get in touch? Our preferred way is by joining us on Discord where the community can help answer questions. You can also tweet (Carlo|Bas) or Insta DM (Carlo|Bas) us or send us an email but keep in mind we’re running this in our spare time and will not be able to respond to all requests.

    • When does it start? The Artist Lockdown Challenge runs from June 1 until the end of the month.

    About the
    Artist Lockdown Challenge

    The COVID-19 crisis has hit the music industry hard. Many artists have seen their main source of income wiped out, with live music needing years to recover from lockdowns and various other measures put in place.

    Holding out is not a viable strategy. Fees will be lower, venues fewer, audiences smaller, and travel restricted.

    The most valuable thing musicians have now, is their digital presence. Unless you have a great team around you, chances are you can optimize your online assets, to get more people to discover your music, and to start building up a business model together with your fans, that will earn you money whether you're touring or not.

    This is why the Artist Lockdown Challenge exists.

    If not now, then when?

    The Artists Lockdown Challenge is an initiative by MUSIC x TECH x FUTURE and The Fanbase Builder.
    Made remotely during lockdown from Berlin and Utrecht in May and June 2020.